BCCI announces Asian Paints as Colour Partner for three years
The Board of Control for Cricket in India (BCCI) announced a three-year partnership with Asian Paints as its ‘Colour Partner’ on Tuesday.
The association adds to the BCCI’s existing cohort of commercial partners — including SBI Life, Campa and Atomberg — and will be for more than 110 men’s, women’s and domestic matches played across the country.
Having reported a consolidated turnover of Rs 33,797 crore, Asian Paints aims to further strengthen its long-standing ties with cricket with this deal, reportedly valued at Rs 45 crore.
“Asian Paints’ legacy of adding colour and emotion to people’s lives perfectly complements the spirit of Indian cricket. Together, we look forward to creating memorable experiences for fans across the country,” said the BCCI secretary Devajit Saikia.
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Asian Paints’ managing director and CEO, Amit Syngle, said, “Cricket unites a billion hearts, and we are thrilled to partner with the BCCI on a platform that makes that spirit come alive…
“Our partnership with BCCI marks an exciting new chapter, one where we bring the world of colour into the heart of the game India loves most.”
“As the Official Colour Partner, we look forward to engaging with fans and customers in meaningful ways, celebrating the spirit and energy of cricket and adding more vibrancy and joy to every moment of the game,” he said, adding that the company plans to start fan engagement activities to ensure the success of the partnership.
Published on Nov 25, 2025
